GSA, GSSA or CSA: which model fits your airline?

GSA (General Sales Agent) represents the airline commercially in a market: sales, pricing and agent relations. GSSA (General Sales & Service Agent) adds reservations, customer service and handling coordination — a full cargo office without the airline’s own staff. CSA (Capacity Sales Agent) buys or sells a defined block of capacity, usually on selected routes. Airlines entering a new market often start with a GSSA for speed and cost control, while airlines with their own local office may choose a CSA to fill specific routes. AeroSquare Cargo can work under any of these models.